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TGIF Reader, Let me address something I’ve been hearing from leaders who are interested in The CEO Summer Camp but hesitant about the AI piece. “I’m not tech-savvy. Is this really for me?” Here’s my answer: YES. Absolutely. Because here’s what most people get wrong about AI in business: You don’t need to understand how to build it. You need to understand how to use it strategically. You’re the CEO. Your job isn’t to become a developer. Your job is to know what to delegate, what to automate, and what to build so your business runs without you being the bottleneck. A few months ago, I was invited to deliver an AI workshop for a leadership team. Here’s what the Chief of Staff said about the experience: “We engaged Socially Savvy Consulting to deliver an AI workshop for our team’s first Growth Lab, and the experience was exceptional. Shanel Evans brings a strong understanding of the evolving AI landscape and effectively translates that knowledge into practical, business-focused applications.
She delivered a highly impactful, hands-on session covering AI trends, tools, and real-world use cases, with clear, user-friendly takeaways. Her ability to communicate complex concepts in a structured, engaging way ensured our team could immediately apply what they learned.
This workshop was instrumental in helping us align and standardize our approach to AI in a way that drives productivity and streamlines our operations. If you’re looking for both strategic insight and practical implementation guidance, Shanel is absolutely the right partner.”
— Adriana M. Spikes-Freeman
Chief of Staff and Executive Vice President of Marketing and Communications ADC Management Solutions Notice what she DIDN"T say? She didn’t say “Shanel taught us how to code.” She didn’t say “We became AI experts.” She said: “Practical, business-focused applications.” She said: “Our team could immediately apply what they learned.” She said: “Drives productivity and streamlines our operations.” That’s the difference between AI strategy and AI implementation. Strategy is knowing what AI can do for your business and how to use it to free up your time. Implementation is knowing which tools to use, what to delegate to your team, and how to build systems that work without you. That’s what we’re doing at The CEO Summer Camp. You’re not learning how to become a tech expert. You’re learning how to lead a business that uses AI as infrastructure. By the end of 90 days, you’ll know: - Which AI tools handle your content creation while you’re at the pool - How to automate your lead generation so your pipeline fills itself - What to delegate to your team so you’re not the bottleneck anymore - How to build systems that scale without requiring more of your time No technical background required. Just a willingness to lead differently. Tomorrow, I’m sharing the story of why I created this camp. It involves a summer that changed everything—and a realization about what’s actually possible when you stop going invisible during the slowest season. Shanel P.S. If you’ve been holding back because you think you’re “not tech-savvy enough,” that’s exactly why this is for you. You don’t need to be tech-savvy. You just need to be ready to lead smarter. |
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Reader, We’re a few short days away from closing the doors to The CEO Summer Camp. And I want to make sure you know exactly what you’re walking away from if you don’t join. This isn’t just another program you add to your list of things you’ll “get to later.” This is 90 days of building the visibility infrastructure that feeds your Q4 pipeline while you’re living your summer. This is AI systems that work while you’re at the pool, on a plane, or simply not at your desk. This is a room full of...
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