Check out what you missed below - the wisdom shared was pure GOLD. PS. No need to re-enter your email, you can skip straight to the good parts below.
The real cost of waiting until fall
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Reader, You know what happens every September? Leaders wake up, look at their Q4 pipeline, and realize they spent all summer being invisible. They were “too busy” to build visibility in June. They were “waiting for the right time” in July. They were “on vacation” in August. And now it’s September, and they’re scrambling. Scrambling to fill their calendar. Scrambling to generate leads. Scrambling to make up for three months of being quiet while their competitors were showing up consistently. Here’s what most people don’t realize: Q4 revenue doesn’t start in October. It starts in June. The speaking opportunities you land in Q4? Those conversations started in the summer. The partnerships you close in November? Those relationships were built while everyone else was on vacation. The clients who sign in December? They’ve been watching you show up all season. Summer visibility = Q4 revenue. But only if you build the engine now. The CEO Summer Camp is designed for leaders who understand this. Leaders who know that while everyone else is dialing down, this is when you dial up—strategically, systematically, and without burning out. 90 days. Three cabins. One visibility engine that works while you’re at the pool, on a plane, or simply not at your desk. Cabin 1: Build Your Own Stage Cabin 2: Build Your Lead Magnet Cabin 3: After the Stage This isn’t about adding more to your plate. This is about building the infrastructure that clears your plate. Poolside Sessions are async-friendly. Office Hours at the Cabana give you live support. The Inner Circle connects you with CEOs building at your level. You get Your Summer Game Plan, the Summer VIBE Guide, and a clear 90-day roadmap built around your expertise and your next chapter. Choose your experience: - General Admission — The full camp experience - Cabin Leader VIP — Adds a 90-minute private strategy call, and Messenger access Tomorrow, I’m sharing the story of a CPA firm founder who was stuck being the bottleneck in every transaction—until we built the systems that freed her to lead. What happened next is exactly what’s possible when you stop doing everything manually. Shanel P.S. You can wait until fall and scramble. Or you can build now and walk into Q4 with a pipeline that’s already working. The choice is yours—but the window is closing. |
Welcome to the Savvy Sleigh Ride
Check out what you missed below - the wisdom shared was pure GOLD. PS. No need to re-enter your email, you can skip straight to the good parts below.
Reader, We’re a few short days away from closing the doors to The CEO Summer Camp. And I want to make sure you know exactly what you’re walking away from if you don’t join. This isn’t just another program you add to your list of things you’ll “get to later.” This is 90 days of building the visibility infrastructure that feeds your Q4 pipeline while you’re living your summer. This is AI systems that work while you’re at the pool, on a plane, or simply not at your desk. This is a room full of...
Hey Reader, I’ve been running strategic visibility work for years now, and I’ve noticed something about the leaders who invest in themselves at this level. They fall into three distinct categories. And chances are, you’re one of them. Type 1: The Established Expert Ready for the Next Chapter You’ve built something incredible. The business is profitable. The clients are solid. The reputation is there. But something is shifting. You’re ready to package your expertise differently—coaching,...
TGIF Reader, Let me address something I’ve been hearing from leaders who are interested in The CEO Summer Camp but hesitant about the AI piece. “I’m not tech-savvy. Is this really for me?” Here’s my answer: YES. Absolutely. Because here’s what most people get wrong about AI in business: You don’t need to understand how to build it. You need to understand how to use it strategically. You’re the CEO. Your job isn’t to become a developer. Your job is to know what to delegate, what to automate,...