What's Up Reader,

I’m pulling back the curtain.

For the past few months, I’ve been designing something I wish existed years ago while trying to figure out if I was doing any of this right.

The CEO Summer Camp.

Not a course. Not a coaching program. An activation.

This is a 90-day intensive for the established leader who is ready to build her visibility infrastructure, activate AI in her business, and position her expertise for the next chapter — without grinding through another summer doing it all manually.

Think: learn from the airport, implement at the pool, and walk into Q3/Q4 with a pipeline that’s already working.

Here’s what we’re building together:

Cabin 1: Build Your Own Stage​
Stop waiting to be invited into rooms and start building your own. Webinars, events, speaking opportunities, summer marketing presence — this month you become the authority who creates the stage, not just the one who shows up to someone else’s.

Cabin 2: Build Your Lead Magnet​
Summer leads turn into Q3 revenue — but only if you have a system to capture and convert them. This month you build the AI-powered assets that generate qualified leads while you’re on vacation, on stage, or simply not at your desk. This is where AI does the heavy lifting.

Cabin 3: After the Stage​
You’ve been visible all summer. Now you get paid for it. This month is about monetizing your visibility — converting speaking into revenue, building your Q4 lead generation system, and creating the post-event nurture that turns every stage moment into a pipeline. This is where summer becomes sales.

Between the builds, you’ll have:

- Opening Ceremony (we start together, set the tone, meet the camp participants)

- Your Summer Game Plan (your proprietary foundation built around your expertise and next chapter)

- Poolside Sessions (async-friendly, high-value, immediately applicable — no busywork)

- Office Hours at the Cabana (live support where implementation happens)

- Summer VIBE Guide (your CEO playbook: Vision, Ideal Client, Bankable Content, Execution)

- The Inner Circle (a room full of CEOs building at your level — the conversations alone are worth the investment)

This is designed for the CEO who leads, delegates, and builds — not the one who needs to be glued to their laptop all summer to get results.

​RESERVE YOUR SPOT HERE​

This is for you if:

- You’ve built a successful business and you’re ready for the next chapter — packaging your expertise differently, going into coaching, hosting events, building something new

- You’re comfortable on stage but know social media is now a driver in your pipeline — and you’re ready to use it strategically instead of avoiding it

- You want to be in the know on AI without being in the weeds (you want the strategy, not another subscription to manage)

- You have a small team and you’re ready to build systems that let them execute without you being the bottleneck

- You’re not afraid of visibility — it’s just a new muscle, and you want the right coach helping you build it

Tomorrow, I’m going to tell you the story of why I created this. It involves a realization that changed how I think about leadership, visibility, and what’s actually possible when you stop doing everything alone.

Shanel

P.S. Spots are limited. This is designed to be intimate — the kind of room where real work happens and real relationships are built. If this is your summer, don’t wait.