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The fastest way to (re)build an audience (DO THIS EXACTLY!)
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Hey hey Reader, Have you noticed it, too? The energy on social media feels… different. Engagement looks lower. People are stepping back. Some are even leaving platforms altogether. If you’ve been relying on social media alone to attract clients, that shift might feel unsettling. But here’s what I want you to know: Your next best opportunity won’t come from an algorithm—it’ll come from a conversation. The highest-value clients—the ones who pay premium rates, respect your expertise, and are ready to invest—aren’t randomly scrolling, hoping to find their next coach or consultant. They’re getting introduced to the right people behind the scenes. And that’s where strategic audience expansion comes in. If you’re serious about reaching new markets and attracting premium clients, here’s how to make it happen: 💥 Reconnect with your warm network. 💥 Join the right rooms. 💥 Lead with value. Visibility isn’t just about showing up online—it’s about being positioned where the right people see AND trust you. If you’re ready to expand your audience and attract premium clients without relying on social media alone, let’s build a strategy that works for you. Book a call with me this week, and we’ll map out a custom audience-building approach designed for the shifts happening now. 👉🏼 Meet with Shanel Chat soon, |
Welcome to the Savvy Sleigh Ride
Check out what you missed below - the wisdom shared was pure GOLD. PS. No need to re-enter your email, you can skip straight to the good parts below.
Reader, Real talk. Last few days of the quarter. And let me guess — you're feeling stressed. Overwhelmed. Lagging a bit. Here's what I need you to hear: You're not behind. Your time is just being spent in the wrong places. Most consultants aren't failing because they lack ideas or strategy. They're stuck because hours disappear into content creation, inbox management, and repetitive admin work that should take minutes — not half your day. You already know what needs to happen. You can see the...
Hey Heyyy Reader, Let me tell you what I’ve watched play out over in the last 12 months. A consultant decides it’s finally time to get serious about their visibility. They invest in AI tools — the good ones. They build a content system. They start showing up consistently across platforms. The output is cranking. The content calendar is full. And three months in, they message me some version of: “I’m doing all the things. Why isn’t it working?” Here’s what I tell them: AI can write your...
TGIF Reader, Can I be honest with you for a second? When I started pulling together the guest list for After the Stage, I wasn’t just thinking about filling seats. I was thinking about WHO needs to be in the room. The women who are doing the work but questioning if they’re being seen for it. The leaders who are expanding their influence but wondering if they’re doing it right. The founders who know they’re onto something — but haven’t found THEIR people yet. That’s YOU. And the room is...